Quick summary
- Seth Rogen and the Houseplant brand have launched a reworked Scent Burner Set with the home fragrance company Droplet.
- The scent was developed by Rogen in Grasse, France, and mixes pink pepper, soft peony, warm santal and rich pine, according to Wallpaper*.
- Houseplant started in 2018 as a cannabis-oriented brand with Evan Goldberg and now sells a much wider range.
- The Scent Burner is sold through houseplant.com and thedroplet.co.uk.
Seth Rogen has a new product out, and it has nothing to do with a film set. Houseplant, the home brand he runs with Evan Goldberg, has teamed up with Droplet on a redesigned Scent Burner Set, and Rogen discussed it in a new interview with Wallpaper* published on 7 November 2026.
What the Houseplant and Droplet burner is
According to Wallpaper*, the burner is a slim object that is activated with a few drops of scent, designed to change how a room smells. It comes with a purpose-made fragrance that Rogen developed in Grasse, the French town long linked with perfume. The magazine describes the blend as a balance of florals and woods, built from pink pepper, soft peony, warm santal and rich pine.
This is not the first time the two brands have worked together. Wallpaper* says the new burner follows other Droplet products that pair home fragrance with interior accessories, and Rogen says the scent has now been used in the last two Droplet launches. Houseplant has also worked with Ripple Home on an incense collection.
From ashtrays to a full living room
Houseplant began in 2018 as a cannabis-oriented brand, and Rogen told Wallpaper* that it started with only three products: a lighter, an ashtray and a vinyl set. The range has since grown to the point where, in his words, the team can fill an entire living room with Houseplant items, something he says was always a goal.
He picked out the Gloopy collection as a favourite, a line that uses a glaze technique he has experimented with a lot. He also named the original ashtray set he designed, and said he likes thinking about how many homes it sits in. The brand has added THC beverages too, which he described as an approachable way to enjoy THC. His summary of the pitch: there is something for everyone, whether you smoke weed or not.
Asked what had surprised him, Rogen said it was how warmly people have taken to the brand. Fans, he said, come up to him to talk about his ceramics and the products.
How he got into scent
Rogen explained that film and television do not require anyone to think about smell, whereas in daily life it can shift the mood of a space completely. The idea took hold on a trip to Grasse with his wife and some friends, where the group made their own fragrances.
He said that, as someone who already makes ceramics and likes working with his hands, it was interesting to watch a different medium built from the ground up. The group worked with a perfumer, the “nose”, and tested many options so he could work out what he liked and what he did not. That process eventually produced the brand’s House Scent, which is now paired with the Droplet vessels and packaging.
What happens next
Wallpaper* does not announce further Houseplant launches in the interview, so nothing beyond the Scent Burner is confirmed. The burner is available now from houseplant.com and thedroplet.co.uk. For more on the actor and his other projects, see our Seth Rogen tag page, or read about his Alzheimer’s charity work and his doomed Band of Brothers audition. More stories are in our Celebrities section.
Frequently asked questions
What is the Houseplant and Droplet Scent Burner?
It is a burner activated with a few drops of scent, made by Houseplant with the home fragrance brand Droplet. It ships with a scent Rogen developed in Grasse.
What does the scent contain?
Wallpaper* lists pink pepper, soft peony, warm santal and rich pine, balanced between florals and woods.
When did Houseplant start?
Rogen and Evan Goldberg launched it in 2018 as a cannabis-oriented brand. It has since expanded into ceramics, home scent and THC beverages, according to the interview.
Where can I buy it?
The Scent Burner is sold at houseplant.com and thedroplet.co.uk.
One Response